Our Story

When was the last time a brand truly impressed you? Maybe it was the seamless customer service that made you feel valued, or a memorable ad that spoke directly to you. Perhaps it’s the consistency and familiarity of a business you trust. These moments are what every brand strives to create, and we’re here to make it happen for you.
The Godfrey-Johnson Group helps businesses identify who their ideal audience is and how and where to communicate with them. We focus on visual identity and brand messaging, creating and executing strategies that resonate, connect, and deliver results.
Shannon Johnson is a Virginia native with over 25 years of experience in marketing, brand development, and event and meeting planning. Shannon started as a fashion show and event producer in New York City where she worked with American and International brands, and managed events for Macy’s, producing celebrity product launches and store openings across the US and Caribbean.
Shannon’s professional journey evolved into a brand marketing career with top companies including Time Warner Corporate, Condé Nast, Essence Magazine, and Reader’s Digest Association. After returning to her home state of Virginia, she led marketing and branding efforts for state organizations, including Virginia State Parks and Virginia Tourism’s “Virginia is for Lovers” brand. Shannon is also a licensed Realtor® in Virginia where she helps business owners, investors, and families with their real estate needs.
Today, Shannon combines her colorful background with her passion for helping businesses thrive. When she is not working, Shannon is spending time with her husband and two children – a soccer and gymnastics Mom, traveling to warm places, eating her way through cities – one restaurant at a time, and enjoying time in nature. She calls herself a moon watcher. She absolutely loves the moon.
Contact Shannon