Our Story

When was the last time a brand truly impressed you? Maybe it was the seamless customer service that made you feel valued, or a memorable ad that spoke directly to you. Perhaps it’s the consistency and familiarity of a business you trust. These moments are what every brand strives to create—and we’re here to make it happen for you.
The Godfrey-Johnson Group was founded with a mission to help businesses craft experiences that turn customers into loyal advocates. We specialize in creating strategies that resonate, inspire, and deliver results.
Shannon Johnson is a Virginia native with over 20 years of experience in marketing, brand development, and event and meeting planning. Shannon started as a fashion show and event producer in New York City where she worked with American and International brands to bring their vision to life, and managed events for Macy’s, producing product launches and store openings across the US and Caribbean. Shannon’s professional journey evolved into a stellar brand marketing career with top companies including Time Warner Corporate, Condé Nast, Essence Magazine, and the Reader’s Digest Association. After returning to her home state of Virginia, she led marketing and branding efforts for state organizations, including the iconic Virginia State Parks and the “Virginia is for Lovers” brand.
Today, Shannon combines her colorful background with her passion for helping businesses of all types and sizes thrive. She is also a licensed Realtor® in the Commonwealth of Virginia where she helps business owners and families with their commercial and residential real estate needs. When she is not working, Shannon is spending time with her husband and two children, traveling to warm places, eating her way through cities – one restaurant at a time, and enjoying time in nature.

Supporting Partners

We collaborate with a network of talented professionals to bring your vision to life, including our agency partner.